Do You Need to Be Technical to Do Marketing in Tech?

I am sometimes asked if one needs to be technical to be successful at marketing of technology products. This question is particularly relevant to product marketing.

The short answer is “it depends”.

It depends on how you define “technical”. Let me explain.

Sometimes when people use the word, they talk about functional technical skills, i.e. being able to use marketing tools. And sometimes they talk about product-related knowledge and skills, i.e. knowing how tech products work.

So let’s break this down into two parts.

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