In case you’ve missed the new (well, 1.5 months old) 2017 KPCB Internet Trends report, here it is. As always, it’s a fascinating 355-slide deck of charts and graphs that cover everything from advertising to macroeconomics.
Here are some less than obvious insights I noted. What did you find interesting?
- Ads
- Ads vary significantly in how much they annoy customers: mobile pop-ups are the worst
- Social Media
- Unexpected popularity of weird YouTube channels, e.g. people who record themselves unboxing stuff
- Delivery / On-Demand Economy
- Trending up across the board: from Amazon to Doordash
- Amazon eating the world with Amazon Basics brand
- Gaming and VR
- Gamer’s average age: 35
- More weird entertainment: the # of people watching other people play games keeps growing
- Games have higher engagement in minutes/day than Facebook (per active user)
- VR and gamification of the real world: Stanford Football, Peloton and all kinds of mobile apps
- Virtual world simulations: Improbable
- eSports growth
- Media
- Continued growth of the subscription model and personalization: Spotify and Netflix dominate
- Enterprise Software
- Interfaces become more humane as reflected in growing designer/developer ratios
- China
- On-demand bike sharing
- AliPay + WeChat
- Macro Trends
- US Deficit
- 60% of most valued companies started by 1st or 2nd generation immigrants
- 50% of most valued companies started by 1st generation immigrants
Some screenshots:
