In case you’ve missed the new (well, 1.5 months old) 2017 KPCB Internet Trends report, here it is. As always, it’s a fascinating 355-slide deck of charts and graphs that cover everything from advertising to macroeconomics.

Here are some less than obvious insights I noted. What did you find interesting?

• Ads
  • Ads vary significantly in how much they annoy customers: mobile pop-ups are the worst
• Social Media
  • Unexpected popularity of weird YouTube channels, e.g. people who record themselves unboxing stuff
• Delivery / On-Demand Economy
  • Trending up across the board: from Amazon to Doordash
  • Amazon eating the world with Amazon Basics brand
• Gaming and VR
  • Gamer’s average age: 35
  • More weird entertainment: the # of people watching other people play games keeps growing
  • Games have higher engagement in minutes/day than Facebook (per active user)
  • VR and gamification of the real world: Stanford Football, Peloton and all kinds of mobile apps
  • Virtual world simulations: Improbable
  • eSports growth
• Media
  • Continued growth of the subscription model and personalization: Spotify and Netflix dominate
• Enterprise Software
  • Interfaces become more humane as reflected in growing designer/developer ratios
• China
  • On-demand bike sharing
  • AliPay + WeChat
• Macro Trends
  • US Deficit
  • 60% of most valued companies started by 1st or 2nd generation immigrants
  • 50% of most valued companies started by 1st generation immigrants

Some screenshots: