About the Blog

This is a personal blog that I started back in 2009. I mostly write about books, business strategy, cognitive/neuroscience, design, marketing and growth, technology, and startups. I also experimented with email newsletters.

Why do I blog? To get better at writing (and thinking) and to meet like-minded people.

Professional Background

I’m Max. I’m a tech founder. We’re building a team-based and culture-centric talent acquisition platform.

I’m a techno-optimist who believes in the power of meaningful innovative products to solve real-world problems. I’m particularly interested in software solutions that are applied to problems in these spaces: education, productivity, collaboration, recruiting and professional growth, social impact, health, and fitness.

In the past, I helped tech companies grow faster via new product launches and marketing. I was at PandaDoc (a Series-B SaaS startup in San Francisco), Adobe, Mozilla, and HP. I’ve also earned an MBA from UC Berkeley Haas School of Business.

Interests

I’m interested in: cognitive science, future, life extension, meditation, music, neuroscience, product development, and technology.

I believe in: entrepreneurship, lifelong learning, neuroplasticity, and cosmopolitanism.

I enjoy: exercising, reading, and having deep conversations and laughing out loud with friends.

I’m originally from Russia. I moved to and fell in love with the SF Bay Area in 2013. 

Say Hi

Email is the best way to reach me: max2c.com@gmail.com.

Also:

Popular Articles

• On Good Judgment and Decision-Making: The Science and Practice
• Marketing/Growth Channel Coordinate System
• Learning How to Learn (And 20+ Studies)
• A Happy Job Launch
• Best Tools For Competitive Intelligence
• How to Find Your Ideal Customers
• How to Develop and Validate a Value Proposition (Product Positioning)
• Principles of Ethical Marketing
• Key Growth Metrics, Part 2: CLV/LTV, and CAC (SaaS)
• Key Growth Metrics, Part 1: Churn/Retention, and Virality (SaaS)