“How Google Works” by Eric Schmidt notes

How Google Works” by Eric Schmidt, despite being quite self-congratulatory and maybe even prone to confirmation bias, is full of inspirational ideas and bids of practical wisdom to learn from. I took a few (ok, quite a few) notes on smart creatives, decision making, hiring, innovation, strategy, career, management and even managing email.

On smart creatives:

“And who, exactly, is this smart creative? A smart creative has deep technical knowledge in how to use the tools of her trade and plenty of hands-on experience. In our industry, that means she is most likely a computer scientist, or at least understands the tenets and structure of the systems behind the magic you see on your screens every day. But in other industries she may be a doctor, designer, scientist, filmmaker, engineer, chef, or mathematician. She is an expert in doing. She doesn’t just design concepts, she builds prototypes. She is analytically smart. She is comfortable with data and can use it to make decisions. She also understands its fallacies and is wary of endless analysis. Let data decide, she believes, but don’t let it take over.

She is business smart. She sees a direct line from technical expertise to product excellence to business success, and understands the value of all three. She is competitive smart. Her stock-in-trade starts with innovation, but it also includes a lot of work. She is driven to be great, and that doesn’t happen 9-to-5. She is user smart. No matter the industry, she understands her “get it right the next time around. She is self-directed creative. She doesn’t wait to be told what to do and sometimes ignores direction if she doesn’t agree with it. She takes action based on her own initiative, which is considerable.

She is open creative. She freely collaborates, and judges ideas and analyses on their merits and not their provenance. If she were into needlepoint, she would sew a pillow that said, “If I give you a penny, then you’re a penny richer and I’m a penny poorer, but if I give you an idea, then you will have a new idea but I’ll have it too.” Then she would figure out a way to make the pillow fly around the room and shoot lasers.

She is thorough creative. She is always on and can recite the details, not because she studies and memorizes, but because she knows them. They are her details. She is communicative creative. She is funny and expresses herself with flair and even charisma, either one-to-one or one-to-many.”

 

HIPPOs:

“Hippopotamuses are among the deadliest animals, faster than you think and capable of crushing (or biting in half) any enemy in their path. Hippos are dangerous in companies too, where they take the form of the Highest-Paid Person’s Opinion. When it comes to the quality of decision-making, pay level is intrinsically irrelevant and experience is valuable only if it is used to frame a winning argument. Unfortunately, in most companies experience is the winning argument. We call these places “tenurocracies,” because power derives from tenure, not merit. It reminds us of our favorite quote from Jim Barksdale, erstwhile CEO of Netscape: “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”

When you stop listening to the hippos, you start creating a meritocracy, which our colleague Shona Brown concisely describes as a place where “it is the quality of the idea that matters, not who suggests it.” Sounds easy, but of course it isn’t. Creating a meritocracy requires equal participation by both the hippo, who could rule the day by fiat, and the brave smart creative, who risks getting trampled as she stands up for quality and merit.”

 

On technical insights as a driver of innovation:

“Bet on technical insights, not market research. Product leaders create product plans, but those product plans often (usually!) lack the most important component: What is the technical insight upon which those new features, products, or platforms will be built? A technical insight is a new way of applying technology or design that either drives down the cost or increases the functions and usability of the product by a significant factor. The result is something that is better than the competition in a fundamental way. The improvement is often obvious; it doesn’t take a lot of marketing for customers to figure out that this product is different from everything else.

For example, at that time Google was experimenting in applying some of our expertise from online advertising to other advertising markets, including print, radio, and TV. These were clever efforts, supported by smart people, but they lacked that fundamental technical insight that would shift the cost-performance curve non-incrementally and provide significant differentiation. All three ultimately failed. And when we look back at other Google products that didn’t make it (iGoogle, Desktop, Notebook, Sidewiki, Knol, Health, even the popular Reader), they all either lacked underlying technical insights from the outset, or the insights upon which they were based became dated as the Internet evolved.”

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How to Start a Startup Stanford class materials

Free, open to everyone and highly educational Stanford class “How to Start a Startup” has just ended. But all the materials, including talks by star speakers, such as Paul Graham, Peter Thiel, Ben Horowitz, Sam Altman, Brian Chesky and others are going to be available online. For quick reference, here is the complete collection of all course materials:

Lectures

Date Speaker Topic
9/23/14 Sam Altman, President, Y Combinator
Dustin Moskovitz, Cofounder, Facebook, Cofounder, Asana, Cofounder, Good Ventures
Welcome, and Ideas, Products, Teams and Execution Part I
Why to Start a Startup
9/25/14 Sam Altman, President, Y Combinator Ideas, Products, Teams and Execution Part II
9/30/14 Paul Graham, Founder, Y Combinator Before the Startup
10/2/14 Adora Cheung, Founder, Homejoy Building Product, Talking to Users, and Growing
10/7/14 Peter Thiel, Founder, Paypal, Founder, Palantir, and Founder, Founders Fund Competition is For Losers

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Good vs Bad PM by Ben Horowitz

There was a mention in the “The Hard Thing About Hard Things” of “Good Product Manager – Bad Product Manager” document written by Ben Horowitz himself during his tenure as Opsware CEO. So I’ve decided to look it up. In my experience as a brand manager in consumer goods companies, characteristics and behaviors that make a good PM in tech are very consistent with those that make a good brand manager in CPG or even a general manager in general.

Here is the full version found on khoslaventures.com worth looking at:

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How Can a Startup with 5M Users Fail

This an article to forward to all those who share a simplistic philosophies of “Build It and They Will Come” or “Money does not matter, only great product and getting a lot of users matter”.

This Startup Had Over 5 Million Users And A Great Product. Then It Folded.” on Fast Company:

Consider Springpad, a startup founded in 2008 and once considered an Evernote rival. That wasn’t enough. The company failed to develop a monetization strategy–and despite their best efforts (and rumored acquisitions by Amazon and Google), things just didn’t turn around in time.

“We built a heck of a product. But we didn’t build the business.”

“We ran out of money, that’s basically the end of the story. It was a timing problem.”

How Can an Entrepreneur Move to the US

To respond to this question Funders and Founders designed an infographic that is a reasonable starting place for an online research:

coming-to-america-visas-infographic

In reality, of course, everything is much more complicated. For instance, the picture mixes EB petitions that allow one to become a permanent resident right away with temporary visas. E-2 visa does not work for Russia, thank the politicians. Getting an H1B entails a serious risk because of the caps, especially if you do not already have a degree from a top American university. The majority of visas do not allow a spouse to work. There are lots of other details as well, the immigration law is probably #1 thing that I dislike about the US. But overall it is a good summary of the situation. There is also a bill for Startup Visa, but it does not seem to be become a reality any time soon.

Quora: ask any question

I could not find enough time to post here recently. I certainly have been doing more reading than writing. So, I thought why not to share some of things I read? And I decided to tell you about Quora.

As you most probably already know, Quora is a questions-answers website which succeeded in doing what Google and multiple other companies failed at: provide a decent quality of responses.

Several months ago they even created their own book “Best of Quora 2010-2012“, compiled of best answers, available for free download. It covers quite a range of topics. From Steve Jobs to moldy cheese, from neurological basis of curiosity to Jay-Z. I hope to find time and selectively read the most intriguing ones.

quora

In a meanwhile, here is the short list of questions on the website itself that I found noteworthy:

Add me if you are there.

Venture Lab: free Stanford University online courses

I devoted some of my time to self-education in September-December using the opportunity provided by Stanford University Venture Lab‘s online courses. In this post I would like to briefly describe my impressions and share some useful materials from the courses. Venture Lab courses are somewhat different from other online courses in that they take place during a specific time with specific deadlines, and you need to enroll in order to participate.

I tried three courses: Technology Entrepreneurship, Crash Course on Creativity, and Finance. As they are very different, I will tell you about each one separately.

Technology Entrepreneurship

This is probably the best one. Although, there are multiple opinions on whether entrepreneurship can be taught, there are a lot of useful materials.

Lectures certainly vary in content. Some are quite theoretic and contain, for instance, large charts showing, how probability of team’s success depends on the number of members or on their background. Others are more about anecdotal. There was, for example, a story about history of skateboarding culture. I didn’t know that it originated from dry Californian summer during which many Californian pools were empty and people started using them to ride inside instead of swimming.
Aside from theory, there is also a team work that is highly encouraged and is in fact an integral part of learning process. Working in teams you are supposed to do market research, create and test the business model. Participants are very diverse. There are people from Pakistan, Belarus, Serbia, Russia, Canada and many other countries. You can pick any of already existing teams (hundreds of them) or create your own and invite other students to join.

If it is too late for you to participate, you might still benefit from these materials:

I think it takes about an hour a week or so to keep up with the lectures. But if you want to do more, for example communicate on forum, read recommended books, and actually try to apply ideas to some project, it will take longer, of course.

By the way, if you are interested in this topic, I highly recommend you these recent notes from Peter Thiel’s lectures. They also happen to be in Stanford. Computer Science dep. It will save another hundred thousand dollars. 😉

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How to win any negotiation: summary of “Getting to Yes” by William Ury

I listened to Getting to Yes by William Ury who is probably the most recognized negotiations expert few months ago.

If you never heard about William Ury, short TED talk might be the best way to get to know about his impressive career:

And here are the notes that I wrote down while reading it. Probably they will be of some use for you as well:

1. Always set a goal of negotiation form the very beginning: “You want to sell at the higher price and I want to buy at the lower price. Let’s find the fair price that can both agree upon.”
2. Always try to understand interests behind a position. How did you arrive at that price? Why do you consider it just?
3. Always repeat the position of another side: “Correct me if I’m wrong. Do I understand correctly that you consider this price to be just because…”
4. Always set a principle, external standard to judge the agreement. E.g. fair solution.
5. Separate a person from a problem. “We are very grateful for everything you did for us but it’s very important for us to arrive at the fair solution.”
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