I keep enjoying Nike’s approach to advertising. See “Unlimited Youth”:
23andme can decode your DNA using a sample of your saliva and offer you quite a few insights into your nature. 23andme is the biotechnology company that was founded in 2008 by Linda Avey and Anne Wojcicki (who also happens to be Sergey Brin’s wife).
I personally tried it couple of months ago and received my results around a couple of weeks ago and decided to write a brief review. So, what exactly can 23andme offer?