Just a couple of days ago I discovered a new promising Web 2.0 service called If this then that which is actually a new start-up project from San-Francisco.
Guys try to develop a kind of meta-tool which unites many others: Gmail, Facebook, Twitter, Google Reader, Evernote, Delicious, Instagram, etc. Quite an interesting thing to play with, although it lies in a kind of geeky/nerdy field. But I actually believe that normal people can also find it useful for few things…
In short, the idea is to connect all those services through simple rules set-up by user. For example, “if somebody tags me in a photo at Facebook, send me an email about it” or “if I like a post in Google Reader, save it in my Evernote”.
The coolest thing about is that they also have SMS-service that can be used in the same manner as everything else.
Here are some usage ideas that I could come up with:
Book with a stupid name Superfreakonomics by Steven Levitt & Stephen Dubner appeared to be quite surprisingly interesting and was listened on my way to work and back home in a week or so. I would probably even say that the sequel is better than the first book – Freakonomics.
Authors position themselves as economists doing research into non-conventional topics. However, I feel that it would be more appropriate to say that book is in the sociology field. Yes, individual & group level economics is often discussed, usually through the prism of decision-making. But in overall it’s more about psychology.
Topics covered are global warming (or cooling?) & ecology, technological & scientific breakthroughs, economics of prostitution, algorithmic search for potential terrorists based on banking activity and human altruism which is covered in more details in video below. In other words, as authors confess themselves, there is no uniting topic.
Superfreakonomics is full of curious facts. For instance, you have statistically higher chances to get into trouble if you walk home drunk then if you drive home drunk.
All topics are presented as stories revolving around particular characters and therefore easily digested. One of the main lessons sounds quite banal and generic: “people respond to incentives, sometimes unpredictably”. However, we forget about it more often than we’d like to think.
You might use this RSA video made from co-author’s speech as a trailer of some sort:
Update 2010.09.22: It turns out they make a movie based on the first book! Trailer is below:
Recently I finished reading What Would Google Do by Jeff Jarvis. Judging by title I didn’t really expect lots of insights from the book but it appeared to be truly visionary and smart. It even made me kind of regret choosing Economics&Business major over Computer Science 7 years ago…
WWGD appeared not to be about Google itself but about the way business, economics, relationships and world in whole change as the result of technologies wide spread and simplification. So, in fact the book covers quite wide range of topics. From Google’s PageRank, to Facebook, new media, customized solutions, customer relations, blogging, Twitter, context advertising, search engine optimization, online communities management, government policies and many other.
RSS feeds is an awesome tool to save lots of time. You can get them all in the same place and not visit every single web-site to check if there are some updates. But often it becomes quite the opposite.
I personally have 573 subscriptions. That’s a lot. You risk looking at your favorite RSS feeds aggregator (like, Google Reader for example), seeing 1000+ unread items there and then spending half a day passively browsing through them. Instead of pursing your purpose and doing something that will bring you closer to your goals.
What is important for the entrepreneur who travels around the world? To be totally mobile. And part of being mobile is to have all your information, both business and personal available with you at the any part of the world. Preferably, without carrying anything with you. Well, Evernote lets you get precisely that.
This is the online service which allows you to store any images and texts (even Microsoft Office documents in the paid version) that you want to use as a reference in future. You can save the data right from the browser by selecting pieces of information and pressing just one button or using the shortcut or you can type something manually. All the notes can be viewed and updated if it’s needed either with the Evernote application or online web-site.
But the most important thing about online storage services like this is that they lower your level of worry. When you know will not lose any information because it’s stored on the server and accessible 24/7 from any place in the world that has the internet.
What makes Evernote even better is that it has a very powerful search engine built-in. It means that even if you upload a picture with text, it will be automatically recognized and transformed to the text format. To make the long story short, this is a priceless tool for me. And if you still don’t have an account I recommend you to get one right now.
So what are the useful lifehacks that can help you get the most of Evernote?