Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 6

Hi, this is an issue of my monthly newsletter. I’ve picked a few interesting articles on technology, startups, growth, marketing and other topics for you.

I hope you enjoy the read with your morning cup of coffee. Let me know what you think! ~Max

Technology and Startups

Growth and Marketing

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Do You Need to Be Technical to Do Marketing in Tech?

I am sometimes asked if one needs to be technical to be successful at marketing of technology products. This question is particularly relevant to product marketing.

The short answer is “it depends”.

It depends on how you define “technical”. Let me explain.

Sometimes when people use the word, they talk about functional technical skills, i.e. being able to use marketing tools. And sometimes they talk about product-related knowledge and skills, i.e. knowing how tech products work.

So let’s break this down into two parts.

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Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 5

Hi, this is an issue of my monthly newsletter. I’ve picked a few interesting articles on technology, startups, growth, marketing and other topics for you.

I hope you enjoy the read with your morning cup of coffee. Let me know what you think! ~Max


Technology and Startups

Growth and Marketing

Continue reading

Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 4

Hi, this is an issue of my monthly newsletter. I’ve picked a few interesting articles on technology, startups, growth, marketing and other topics for you.

Hope, you enjoy the read with your morning cup of coffee. Let me know what you think! ~Max


Technology and Startups

Continue reading

Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 3

This is an issue of my monthly newsletter. Main topics: technology, startups, business growth, and marketing. See other issues on my blog or subscribe. ~Max


Now, get a cup of coffee and enjoy!

Technology and Startups

Growth and Marketing

Continue reading

Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 2

This is an issue of my monthly newsletter. Main topics: technology, startups, business growth, and marketing. See other issues on my blog or subscribe. ~Max


Now, get a cup of coffee and enjoy!

Technology and Startups

Growth and Marketing

  • Intercom on Marketing (ebook). A good intro to marketing and, in particular, product marketing that will be interesting to those who are relatively inexperienced.
  • How to Design Marketing Campaigns. Basics of marketing segmentation, messaging hierarchy, and campaign management – this article will be useful to those who’re new to marketing or looking for a refresher.
  • HubSpot’s Pricing Page Redesign → MQL Conversions 165%↑ & Free Sign-Ups 89%↑. How: research first – usability testing, internal feedback, and customer intelligence; then design based on insights and A/B test.
  • What’s next in growth?” (video) talk by Andrew Chen who leads the rider growth at Uber. Andrew recommends you ignore “growth hacks” and focus on fundamentals that worked for decades. E.g. user referrals, shareable content, and using discounts to jumpstart demand for new products.

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Monthly Newsletter: Issue 1

This is an issue of my monthly newsletter. Main topics: technology, startups, business growth, and marketing. See other issues on my blog or subscribe. ~Max

Technology and Startups

  • Ten-year Futures – a presentation by A16z. New technologies enable new use cases. Seeing them, as well as non-obvious “second order” effects, is key. E.g. mobile enabled Instagram, Instacart, and ride-sharing.
  • Decrypting Crypto – another presentation by A16z. Bitcoin is a combination of three old technologies: hashcash, public key cryptography, and distributed ledger. Value of cryptocurrencies goes beyond the traditional store of value and medium of exchange. E.g. tokens can help bootstrap new protocol-level innovation and incentivize developers, customers, and investors to contribute.
  • AlphaGo Zero masters the game of Go from scratch. The ML algorithm learned the game without any pre-existing understanding of rules or strategies. Building a general or at least a-little-bit-less-narrow AI appears to be a big priority for DeepMind. Perhaps this can count as a small step in this direction?
  • Delivering blood with drones in Rwanda – a TED talk by the founder of Zipline. What an amazing application of new technology and a case study in social entrepreneurship.
  • Tacotron 2 is a new text-to-speech technology by Google that is (almost?) indistinguishable from a human voice. If Google manages to make it less computationally demanding and ship it as part of the Android OS, all kinds of interesting use cases will be made possible. I personally will listen to more of my Pocket articles in audio.
  • Magic Leap is launching its SDK, shipping in 2018. AR/VR is already quite a saturated market. It’s not entirely clear yet how hyped Magic Leap technology will compare to Microsoft HoloLens, as well as to VR headsets: HTC Vive and Oculus Rift.

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New KPCB Report and My Takeaways

In case you’ve missed the new (well, 1.5 months old) 2017 KPCB Internet Trends report, here it is. As always, it’s a fascinating 355-slide deck of charts and graphs that cover everything from advertising to macroeconomics.

Here are some less than obvious insights I noted. What did you find interesting?

  • Ads
    • Ads vary significantly in how much they annoy customers: mobile pop-ups are the worst
  • Social Media
    • Unexpected popularity of weird YouTube channels, e.g. people who record themselves unboxing stuff
  • Delivery / On-Demand Economy
    • Trending up across the board: from Amazon to Doordash
    • Amazon eating the world with Amazon Basics brand
  • Gaming and VR
    • Gamer’s average age: 35
    • More weird entertainment: the # of people watching other people play games keeps growing
    • Games have higher engagement in minutes/day than Facebook (per active user)
    • VR and gamification of the real world: Stanford Football, Peloton and all kinds of mobile apps
    • Virtual world simulations: Improbable
    • eSports growth
  • Media
    • Continued growth of the subscription model and personalization: Spotify and Netflix dominate
  • Enterprise Software
    • Interfaces become more humane as reflected in growing designer/developer ratios
  • China
    • On-demand bike sharing
    • AliPay + WeChat
  • Macro Trends
    • US Deficit
    • 60% of most valued companies started by 1st or 2nd generation immigrants
    • 50% of most valued companies started by 1st generation immigrants

Some screenshots:

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Sapiens: A Brief History of Humankind

Sapiens: A Brief History of Humankind by Yuval Noah Harari is yet another mind-expanding book:

“About 13.5 billion years ago, matter, energy, time and space came into being in what is known as the Big Bang. The story of these fundamental features of our universe is called physics.

About 300,000 years after their appearance, matter and energy started to coalesce into complex structures, called atoms, which then combined into molecules. The story of atoms, molecules and their interactions is called chemistry.

About 3.8. billion years ago, on a planet called Earth, certain molecules combined to form particularly large and intricate structures called organisms. The story of organisms is called biology.

About 70,000 years ago, organisms belonging to the species Homo sapiens started to form even more elaborate structures called cultures. The subsequent development of these human cultures is called history.

Three important revolutions shaped the course of history: the Cognitive Revolution kick-started history about 70,000 years ago. The Agricultural Revolution sped it up about 12,000 years ago. The Scientific Revolution, which got under way only 500 years ago, may well end history and start something completely different. This book tells the story of how these three revolutions have affected humans and their fellow organisms.”