If this then that review: a new web 2.0 tool

Just a couple of days ago I discovered a new promising Web 2.0 service called If this then that which is actually a new start-up project from San-Francisco.

Guys try to develop a kind of meta-tool which unites many others: GmailFacebookTwitterGoogle ReaderEvernoteDeliciousInstagram, etc. Quite an interesting thing to play with, although it lies in a kind of geeky/nerdy field. But I actually believe that normal people can also find it useful for few things…

In short, the idea is to connect all those services through simple rules set-up by user. For example, “if somebody tags me in a photo at Facebook, send me an email about it” or “if I like a post in Google Reader, save it in my Evernote”.

The coolest thing about is that they also have SMS-service that can be used in the same manner as everything else.

Here are some usage ideas that I could come up with:

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