Monthly Newsletter: Issue 2

This is an issue of my monthly newsletter. Main topics: technology, startups, business growth, and marketing. See other issues on my blog or subscribe. ~Max


Now, get a cup of coffee and enjoy!

Technology and Startups

Growth and Marketing

  • Intercom on Marketing (ebook). A good intro to marketing and, in particular, product marketing that will be interesting to those who are relatively inexperienced.
  • How to Design Marketing Campaigns. Basics of marketing segmentation, messaging hierarchy, and campaign management – this article will be useful to those who’re new to marketing or looking for a refresher.
  • HubSpot’s Pricing Page Redesign → MQL Conversions 165%↑ & Free Sign-Ups 89%↑. How: research first – usability testing, internal feedback, and customer intelligence; then design based on insights and A/B test.
  • What’s next in growth?” (video) talk by Andrew Chen who leads the rider growth at Uber. Andrew recommends you ignore “growth hacks” and focus on fundamentals that worked for decades. E.g. user referrals, shareable content, and using discounts to jumpstart demand for new products.

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Harvard positive psychology class

Positive psychology course at Harvard by professor Tal Ben-Shahar is freely available on YouTube. Highly recommended!

It covers all the well-being related topics: health, happiness, longevity, optimism, change, success, self-development, emotions, goals and many others. It’s all spiced with a reasonable amount of scientific scepticism that popular self-help books usually lack.

However, to my taste Tal speaks too slowly and the whole thing takes too much time. That’s why I would recommend actually downloading all episodes using one of the Youtube downloading services, such as Offliberty. And then listen to it using VLC or other player that allows you to increase playback speed 2x.

Here are the videos. It gets especially videos at 3-4th video.

If any of them don’t work, try one of these lists: Positive psychology playlist, links in the description for the first lecture.

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TED-conference alternatives: best edutainment videos from PopTech conference, Singularity University, Learning Without Frontiers & OpenCulture

Yes, we all love TED. They probably have the best collection of video presentations online with most of them being either inspirational or insightful. But is it all there is?

Actually, there are few places where you can find some edutainment videos for you dinner watching. Here are the main alternatives to TED I stumbled upon and some introductory videos that I personally liked that can help you get started.

1. PopTech

According to the website:

PopTech is a unique innovation network – a global community of cutting-edge leaders, thinkers, and doers from many different disciplines, who come together to explore the social impact of new technologies, the forces of change shaping our future, and new approaches to solving the world’s most significant challenges. We are known for our thriving community of thought-leaders, breakthrough innovation programs, visionary annual conferences and deep media and storytelling capabilities.

A good video to start from: Sebastian Seung’s Connectome.

2. Learning Without Frontiers

According to the website:

Learning Without Frontiers is a global platform for disruptive thinkers and practitioners from the education, digital media, technology and entertainment sectors who come together to explore how new disruptive technologies can drive radical efficiencies and improvements in learning whilst providing equality of access.

A good video to start from: Gordon Brown’s Pirate’s Dilemma.

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