Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 6

Hi, this is an issue of my monthly newsletter. I’ve picked a few interesting articles on technology, startups, growth, marketing and other topics for you.

I hope you enjoy the read with your morning cup of coffee. Let me know what you think! ~Max

Technology and Startups

Growth and Marketing

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Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 4

Hi, this is an issue of my monthly newsletter. I’ve picked a few interesting articles on technology, startups, growth, marketing and other topics for you.

Hope, you enjoy the read with your morning cup of coffee. Let me know what you think! ~Max


Technology and Startups

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Monthly newsletter: technology, startups, business growth and marketing

Monthly Newsletter: Issue 2

This is an issue of my monthly newsletter. Main topics: technology, startups, business growth, and marketing. See other issues on my blog or subscribe. ~Max


Now, get a cup of coffee and enjoy!

Technology and Startups

Growth and Marketing

  • Intercom on Marketing (ebook). A good intro to marketing and, in particular, product marketing that will be interesting to those who are relatively inexperienced.
  • How to Design Marketing Campaigns. Basics of marketing segmentation, messaging hierarchy, and campaign management – this article will be useful to those who’re new to marketing or looking for a refresher.
  • HubSpot’s Pricing Page Redesign → MQL Conversions 165%↑ & Free Sign-Ups 89%↑. How: research first – usability testing, internal feedback, and customer intelligence; then design based on insights and A/B test.
  • What’s next in growth?” (video) talk by Andrew Chen who leads the rider growth at Uber. Andrew recommends you ignore “growth hacks” and focus on fundamentals that worked for decades. E.g. user referrals, shareable content, and using discounts to jumpstart demand for new products.

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What Would Google Do by Jeff Jarvis, personal & business lessons

Recently I finished reading What Would Google Do by Jeff Jarvis. Judging by title I didn’t really expect lots of insights from the book but it appeared to be truly visionary and smart. It even made me kind of regret choosing Economics&Business major over Computer Science 7 years ago…

WWGD appeared not to be about Google itself but about the way business, economics, relationships and world in whole change as the result of technologies wide spread and simplification. So, in fact the book covers quite wide range of topics. From Google’s PageRank, to Facebook, new media, customized solutions, customer relations, blogging, Twitter, context advertising, search engine optimization, online communities management, government policies and many other.

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