New KPCB Report and My Takeaways

In case you’ve missed the new (well, 1.5 months old) 2017 KPCB Internet Trends report, here it is. As always, it’s a fascinating 355-slide deck of charts and graphs that cover everything from advertising to macroeconomics.

Here are some less than obvious insights I noted. What did you find interesting?

  • Ads
    • Ads vary significantly in how much they annoy customers: mobile pop-ups are the worst
  • Social Media
    • Unexpected popularity of weird YouTube channels, e.g. people who record themselves unboxing stuff
  • Delivery / On-Demand Economy
    • Trending up across the board: from Amazon to Doordash
    • Amazon eating the world with Amazon Basics brand
  • Gaming and VR
    • Gamer’s average age: 35
    • More weird entertainment: the # of people watching other people play games keeps growing
    • Games have higher engagement in minutes/day than Facebook (per active user)
    • VR and gamification of the real world: Stanford Football, Peloton and all kinds of mobile apps
    • Virtual world simulations: Improbable
    • eSports growth
  • Media
    • Continued growth of the subscription model and personalization: Spotify and Netflix dominate
  • Enterprise Software
    • Interfaces become more humane as reflected in growing designer/developer ratios
  • China
    • On-demand bike sharing
    • AliPay + WeChat
  • Macro Trends
    • US Deficit
    • 60% of most valued companies started by 1st or 2nd generation immigrants
    • 50% of most valued companies started by 1st generation immigrants

Some screenshots:

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Best ad campaigns of all time: Nike, Intel, Apple and others

I recently spent some time thinking what ad campaigns I would call my favorite. I think it would be Nike, Intel & Apple. See yourself.

Nike

Nike probably create the most motivational and vital commercials. Not only they motivate you to engage in sport but to to act and compete life in general. One of the best ones: “Nike Courage“.

Few other Nike video ads: No excusesImpossible is nothingI can do thisMy better is better than your better.

Intel

Intel’s snobbish humor is awesome. I think the favorite one is: “Intel jokes“.

Few other Intel video ads: RockstarDoodles. Then, just follow “similar videos” links.

 

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Cool stuff digest: April & May 2011

Things that I liked in April & May 2011:

  1. Artificial intelligence at work: Google Scribe suggests a new word to type. I first thought that it’s April 1 joke… :);
  2. As it turns out, you can set your Google ads interests to make them more relevant;
  3. Honest Logos by Viktor Hertz;
  4. Vintage photos of Moscow, taken with a Graflex box camera in 1909;
  5. Brandz 2011
  6. Very cool wiki-project: short book summaries;
  7. Our digital life info-graphics;
  8. Google Correlate.

All links are from my twitter and Google Reader.