Just a couple of days ago I discovered a new promising Web 2.0 service called If this then that which is actually a new start-up project from San-Francisco.
Guys try to develop a kind of meta-tool which unites many others: Gmail, Facebook, Twitter, Google Reader, Evernote, Delicious, Instagram, etc. Quite an interesting thing to play with, although it lies in a kind of geeky/nerdy field. But I actually believe that normal people can also find it useful for few things…
In short, the idea is to connect all those services through simple rules set-up by user. For example, “if somebody tags me in a photo at Facebook, send me an email about it” or “if I like a post in Google Reader, save it in my Evernote”.
The coolest thing about is that they also have SMS-service that can be used in the same manner as everything else.
Here are some usage ideas that I could come up with:
- Automatically save content from your blogs, Twitter & Delicious in Evernote for back-up purposes and to make it easier to find something in offline Evernote app;
- Getting notified by SMS when you receive a letter from somebody important or on important subject in Gmail;
- Adding a Rememberthemilk task (by sending email letter to their email-gate) via SMS. Can be useful to store those genius ideas that always come at the wrong time;
- Tweeting or updating Facebook status via SMS. Can be useful in emergency situations or just when no Internet is available but mobile network is there;
- Sending a letter to particular person via SMS. Same logic as in previous one;
- Various Email-notifications. For example, about Twitter-mentions;
- Just saving some Gmail correspondence in Evernote.
Video about the IFTT:
Currently, the number of rules is limited to 10 which can be a sign of potential monetization strategy through freemium). IFTT is invite-only. If interested, I can provide you with an invitation, but there are only 4 left.