About this blog

This is a personal blog that I started back in 2009. Long story short. The main topics are books, design, entrepreneurship, fitness, humor, marketing, MBApsychology, technology and travel.

Why do I blog? To meet like-minded people, to improve my English, writing, design and tech skills, as well as to experiment with social media. I experiment with content and try to have fun in the process, so be warned.

About me

My name is Max. I specialize in technology marketing: product marketing, marketing research, cross-channel campaign management, digital, and growth marketing. I currently work as a Senior Campaign Marketing Manager at Adobe in San Francisco. All opinions are, of course, mine.

Before Adobe, I was at Mozilla, on Firefox Growth Marketing team. Prior to that, I worked at HP Software and at several multinational consumer goods companies where I led major product re-launches in EMEA markets.

I also have entrepreneurial experience as a founder of tech startups in consumer Internet space. One of them, “Young Urban Professionals Talk” launched in 2007 became the largest Russian online community focused on career and professional growth.

I have earned Masters of Business Administration from UC Berkeley Haas School of Business. More on LinkedIn.

I’m originally from Russia but I moved and fallen in love with the Bay Area in 2013. This is the place to be for a techno-optimist like me – I believe that technologies like AI and VR will make the world a better place.

I’m also curious about many things. Yes, jack of all trades and master of none. When not working, I enjoy training (functional fitness: strength, endurance, and gymnastics), reading (mostly nonfiction), traveling and spending quality time with my wife and friends.


Email is the best way to contact me max2c.com@gmail.com. I’m also here:     Google-Plus-Logo    Goodreads

Please, don’t forget to say that you’re a blog reader, so I can identify you. Also, please give me some anonymous feedback if you have 30 seconds!


  1. Hi from Moscow, Maxim. I found your comment in Sartorialist, I follow this blog, nice to see a russian man there 🙂 I like your blog

  2. Hi Max, I found your blog via Twitter (@lilyleung). Sounds like you’ve tried a lot of different things – what kind of projects are you working on at the moment?

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